Sport Marketing, in the Mattar Concept, is the company marketing strategy, through association of brands and products to sport actions in general (events, teams, athletes, sports institutions), with the alternative corporation return goal of institutional image, brand image, publicity and sales.

Companies image association with sports is a helpful institutional marketing tool, which contributes to implementation and consolidation of brand actions. Besides, it frequently promotes a good impact over sales and a better relationship connection with target consumers and clients.