Companies image association with culture is a helpful institutional marketing tool, which contributes to implementation and consolidation of brand actions. Besides, it frequently promotes a good impact over sales and a better relationship connection with clients.

Mattar Cultural Marketing has managed the play "Three short men", performed by Brazilian best actors. Embratel and Gol Linhas Aéreas Brasileiras had associated their image to this event.

Nowadays, Mattar Cultural Marketing offers projects at a variety of art fields such as: music, scenic arts, literature, photography, expositions and movies.