Fauze Najib Mattar

Fauze Najib Mattar, undergraduate, graduate, Master and Ph.D. in Business Administration.

Marketing Research Professor of USP Business Administration Department and Coordinator of the Business Institute Foundation of USP. Check also his webpage at www.fauze.com.br;

Marketing Consultant in marketing research, products, new products and marketing planning.

Foundation and former General Coordinator of USP MBAs.

Former New Product Manager at Heublein.

Author's bibliography:

• Pesquisa de Marketing - Metodologia e Planejamento;
• Pesquisa de Marketing - Execução e Análise;
• Pesquisa de Marketing - Ed. Compacta;
• Pesquisa de Marketing - Gerência de Produtos
• (with Professor Dilson Gabriel dos Santos), all published by Atlas Editor

More than 50 Marketing Articles published.
Specialization in Marketing and Marketing Research at Brazil and abroad.
Visitant Professor at University of Massachusetts - College of Management - Marketing Department (1991/1992).