Mattar Marketing and Research has been in the market for 5 years and it has the Professor Fauze Najib Mattar as CEO. He is Ph.D. in marketing and marketing research at USP (University of Sao Paulo) and he is created the MBA FEA-USP (Master Business Administration at Faculty of Economics and Administration for the University of Sao Paulo).

The company is active at the following areas:

• Marketing Research
• Cultural Marketing
• Sports Marketing.

The areas have perfect interface among themselves in order to offering the best service to the client. The goal of the company is providing the clients with the best solutions and optimizing it.

Among our clients

Nestlé, Embratel, Volkswagen Bank, Sebrae-SP, Gol Airlines, C&C.

Mattar Research helps professionals and companies finding out best alternatives to success through research solutions and marketing studies. Executives and companies see through Mattar Research a way to wide their capability of creative analysis, which is reached with the clear understanding of the process, methodology and objectives that lead to information.

Compared to results of other situation, the analysis provided by research is more precise, correct and wide. "With data obtained through research it is possible to generate information continuous flow, that will be used as base to taking decision in marketing", explain Fauze Mattar, director of Mattar. Besides, Mattar Research is important as a support to Cultural and Sports Marketing results.

Among its portfolio of blockbusters in the art field, there is the Fernando Guerreiro play "Três Homens Baixos" (Three small men), parody of New York' "Three tall women", performed for 2 years by great Brazilian actors such as Herson Capri, Jonas Bloch, Gracindo Jr.

Nowadays, Mattar Cultural Marketing offers a variety of projects in several art fields such as music, scenic arts, expositions and movies.

Mattar Sports Marketing offers several projects in individual categories, groups, radical sports and promotional events to covering communication and marketing planning of the clients. According to Michel Mattar, the Marketing Sports Director, the main objective is helping the investor using all the marketing tools that association with sports offers. In that sense, the maximum return to investors is achieved. Among its projects Mattar Sports Marketing managed some of the most important university events of the city of Sao Paulo such as Copa USP (University of Sao Paulo Cup) and Interef. The first has counted with Unilever as sponsor through the Axe product and Topper sponsored the second one.